Finding the right kind of help and a knowledgable partner to work with, can be a daunting task. Digital marketing has become a complex mix of art and tech that many claim to have mastered but few can actually deliver on.
Digital marketing is an ever-evolving field, full of moving parts and layers of complexity. In order to stay on the cutting edge, our team is made up of vocational experts with a deep love of learning and a real passion for our industry.
Part of what we enjoy doing as a team is getting together to share new findings, tactics, and case studies, fine-tuning our strategies over time.
By bringing together a group of life-long learners, you benefit from the latest tech while keeping ahead of your competition.
Discovery: basic SWOT analysis to understand your market niche, audience, and competition
Audience: research your buyers to understand their pain points, desires, vocabulary, and alternative solutions.
Messaging: create a message that grabs the attention of your intended audience, followed by compelling reasons to choose your product or service over alternatives (highlight your value proposition)
Web Presence: review existing website in detail and identify gaps
Social Media: review Facebook Page, YouTube Channel, Instagram, LinkedIn Page, etc.
Tracking: review setups for Facebook Pixel, Google Analytics, Google Search Console, etc.
Data Collection: start running ads to collect data and see whether audience targeting and messaging resonate as intended
Optimization: once a baseline performance has been established, adjust campaigns to optimize performance
Feedback Loop: as more data comes in, tweak content according to findings and repeat data collection and optimization processes
How We Help Our Clients
- Running ads (with monthly reports)
- SEO (search engine optimization)
- Web development
- Social media marketing
- Compliance (French, privacy, accessibility, security)