Head Office
4010 rue Notre-Dame O, Montreal
Quebec, H4C 1R1
Media Studio:
SpinTop360
999 rue du Collège, Montréal
Québec, H4C 2S3
Urgent issue? call us at
514-664-1213
01 - The Client
Founded in 1998, Brome Bird Care has been designing and manufacturing premium wild bird feeders built on the principles of service, sustainability, and long-term product durability.
Today, the company operates internationally, offering industry-leading feeder technology while strategically expanding its online sales presence.
02 - The Challenge
The marketing team had expanded their digital footprint organically over time but had not modernized their infrastructure, leading to diminishing returns on their online store and growing technical inefficiencies.
The result was a dated website experience receiving paid traffic, while underperforming in terms of online sales and overall digital performance.
03 - The Solution
We restructured the company’s digital ecosystem by consolidating and segmenting their presence into three dedicated platforms: a centralized social hub, a U.S. eCommerce store, and a Canadian eCommerce store.
With clearly segmented traffic flows and modernized site architecture in place, we rebuilt and optimized the tracking framework across all advertising platforms to ensure accurate conversion data, improved attribution, and reliable cross-channel measurement.
04 - The Results
+67% Increase in Total Website Revenue
Improved infrastructure, segmentation, and tracking directly contributed to measurable revenue growth.
3x Increase in Active Users
Active user growth accelerated significantly, with 30-day active users reaching 40,000.
100% Data Confidence Across Campaign Reporting
Sales data and campaign attribution were fully aligned, eliminating discrepancies and restoring platform optimization accuracy.
+39.17% Increase in Total Users (Year Over Year)
Audience expansion strengthened overall site performance and future growth potential.
+10-Point Improvement in Average SEO Position
Technical cleanup and structural optimization enhanced organic visibility across key search terms.
