Ads and Advertising

No secret tech stack, just hard work that gets results

We use an empirical methodology based on proven scientific principles: start with a thesis, collect data, validate results, and reiterate.

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Advertising Services List:

 

PPC / Ad spend management Creation of ads Management of budget Reporting on metrics
Onsite technical SEO Onsite content SEO Offsite SEO Brand messaging
SWOT analysis Digital strategy Landing pages Tracking metrics
Content creation Blogging Social media posts Reviews management
Customer chat Google Listings Facebook Listings Engagement Analysis

 

Platforms:

 

Problems we've solved:

Looking at a list of services can give you a good idea about what we're capable of, but the important thing is that we solve your problem! Here's a small list of the more popular issues we've solved for our clients.

  • Ads are not getting clicked on
  • Ads are not being served to the correct people
  • Consistent high cost for clicks causing budget depletion
  • Inability to calculate ROAS based on analytics
  • Unknown shape, size, and length of the advertising funnel
  • Wildly varying metrics with no sense of stability and scalability

A.I.D.A. Model

Attention

  • How well are our ads grabbing audience attention (based on reach and click-through rates)?

Interest

  • What does our bounce rate, engagement, and time-on-page look like for our landing pages?

Desire

  • What does our return rate for retargeting look like? Were items added to the cart? Did they use the calculator?

Action

  • Are people engaging with our call-to-action buttons and reaching out via phone and contact forms?

Data Driven
Decision Making

We do things with intention, guided by user behaviour, insightful data tracking, and relevant KPIs. Reduce wasted ad spend by taking out the guesswork.

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Turnkey Digital Marketing

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Advertising

Targeting the right demographics with the right message. A/B testing, retargeting, and optimization to maximize ROI.

Development

Making sure your digital footprint is search engine optimized, responsive, and properly tracking attribution.

Content

Creating assets that connect to your audience and leave an impression. Making sure everything looks sharp and professional.

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