Content Strategy
Data-driven decision making
"Content is King" - Bill Gates
Content Services List:
Data Analysis | Engagement Reporting | Adapting design guidelines for web |
Mockups | Static HTML | Responsive design |
User experience optimization (UX/UI) | Brand messaging | Value propositions, audience, voice |
Brand Guidelines | Color Palette / Mood board | Wireframes |
Web Copy | Email campaign templates and copy | Blog articles |
Visual Advertisements | Google Listings | Facebook Listings |
Linkedin Listings | B2B Sales Materials | Support materials (pdfs, infographics, etc.) |
Platforms:
Why the list isn't that important...
More important than a list of what we do is a list of problems we can solve. These include a wide variety of things and are not limited to the following:
- Choosing where to spend your content budget
- Making sure your content is getting you good SEO
- Ensuring consistency across all your digital platforms
- Identifying messaging that resonates with your audience
All of our content services are about data analysis and less about actually creating the content ourselves. We recommend a dedicated Creative Agency for that sort of thing.
Good Copy Leaves an Impression
Campaign IQ Takes a Whole Agency
Explore the philosophy behind Campaign IQ!