Mobilegeddon: weapons after the end of the world

By BĂ©linda B, published on


The world seems to have collapsed in April 2015. At least, that of internet searches. The SEO specialists stampeded. Several have attempted to measure how the web sky fell on their heads. After Panda and Penguin, nickname of the new disaster: Mobilegeddon. All this has a trailing focus of the world. Google has indeed made an important update regarding research on a mobile device. How to survive to minimize the impact of such an update on your business? Hysteria overridden, take the time to analyze the whole situation.

By constantly changing the search engine algorithm - about 500-600 times a year - Google says it wants to focus on quality content and search for users. It is not a way to alienate specialists. You have the same priority is to provide quality content to your customers. Have you prepared your mobile site in such a reality? The central Google blog states three elements that will change after the arrival of the monster:

  1. The ranking of searches made on a mobile device
  2. Research findings all languages
  3. Only individual pages are concerned

It is imperative to point out that if your site is renowned mobile-friendly, a site that is not but contains quality content as the requested search will still rank well. Google offers a tool that can test its website. Have you taken the test?

Google Webmasters Tool

One can not ignore the making of quality day in May 2015 made by Google. You will observe an impact on your rankings while depending on the quality of content. This measure was intended to trap the poor quality sites that have survived the previous updates. Quality content is a priority, but what is "quality content"? The Internet giant has compiled a list of points to guide entrepreneurs in the creation of their website. These elements include the original and reliable content, original subjects and make sure to manage a trusted website. Visually, your site must be displayed correctly without the user having to indefinitely adjust the page to view the content. This update will also hinted that research on mobile support are becoming more frequent, as much as those conducted on a desktop or laptop computer. About 60% of research is done on a mobile device according to a study by ComScore the firm in 2014. Note that the big difference between the results pages of a search engine on a computer and a mobile device design. We then understand a little better the need for such an update. Prefer the user. Quite commendable, right?

Apart from low quality sites, Google seems to want to settle the cases of applications available on mobile. Users prefer more general search engines to find relevant information. They now have direct access to information they need by checking applications and application stores. The marketing firm eMarketer reveals that Google's mobile support on research revenues were down 68% in 2014 compared to 83% two years earlier. While affirming want to make life easier for users, Google seems to want to increase its market share to maintain its dominance in the Internet search sector.

And while you are in the eye of this tornado, what do you think? The efforts must be at the heart of your website, the SEO and content. We must not minimize the importance of research that will lead the customer to your business. Do not pluck the hair tenderly suggest you Google. Put more emphasis on the user. Think optimization. Think strategically. Do you know if your customers more visit your website on a mobile device or on a traditional computer? If you were a user and you needed the services your company provides, how would conduct your search? You especially do not want to be condemned by this update. But rest assured, once you have made the necessary adjustments, Google promptly make changes and your site will be mobile-friendly certified. Now is the time to arm yourself.

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