Head Office
4010 rue Notre-Dame O, Montreal
Quebec, H4C 1R1
Media Studio:
SpinTop360
999 rue du Collège, Montréal
Québec, H4C 2S3
Urgent issue? call us at
514-664-1213
01 - The Client
Founded in the late 1980s, this apparel brand grew from a niche label into a widely recognized household name.
Today, it operates globally, offering a curated mix of functional, trend-forward products while prioritizing a digital-first growth strategy.
02 - The Challenge
The marketing team demonstrated strong capabilities across branding, messaging, product buying, and design. However, the online store consistently underperformed in terms of revenue generation.
The result was a polished website and visually strong ad creatives, but weak online sales performance.
03 - The Solution
We rebuilt the tracking framework to ensure Google and Meta were learning from accurate conversion data.
Once reliable funnel and purchase signals were established, we connected product feeds to Google Merchant Center and the Meta catalogue, unlocking more efficient optimization and stronger shopping campaign results.
04 - The Results
11.47x Return on Investment (ROI)
Strong revenue impact based on total ad spend and attributed conversions.
1.47M Unique Users Reached (Past 12 Months)
Expanded overall reach while maintaining performance efficiency.
70% Decrease in Cost per Conversion (QoQ)
More accurate tracking and optimization significantly reduced acquisition costs.
+53.16% Increase in Engagement Rate (Q1–Q3 2024)
Audience and creative refinements strengthened platform signals and user interaction.
Real-Time Performance Dashboard Implemented
Provided ongoing performance visibility and supported faster, data-driven decisions.
