Head Office
4010 rue Notre-Dame O, Montreal
Quebec, H4C 1R1
Media Studio:
SpinTop360
999 rue du Collège, Montréal
Québec, H4C 2S3
Urgent issue? call us at
514-664-1213
01 - The Client
Ecoclear Technology is a thermopane window restoration and glass replacement company serving the Greater Montréal and Ottawa markets.
With a two-tiered, eco-friendly approach to window replacement and restoration, the company has shifted toward a predominantly digital-first lead generation strategy.
02 - The Challenge
The team demonstrated strong capabilities across marketing, operations, and sales. However, the website consistently underperformed as a lead generation channel.
The result was a polished website and effective advertising campaigns, but weak performance when measured by actual lead conversions.
03 - The Solution
We conducted a full conversion funnel analysis and identified multiple points of over-complexity and outdated infrastructure that were causing user drop-off.
The website was rebuilt with conversion rate optimization (CRO) as the primary objective, simplifying the user journey and modernizing the underlying technology. In parallel, we implemented accurate funnel tracking and conversion signals to properly connect marketing activity with sales outcomes and ensure reliable cross-platform attribution.
04 - The Results
+2,637% Increase in Lead Submissions
A fully optimized website funnel dramatically increased completed form submissions and qualified inbound opportunities.
Significant Improvement in Funnel Conversion Rate
Simplifying the user journey and removing friction points reduced drop-off and increased completion rates across key conversion steps.
Stronger Marketing-to-Sales Alignment
Accurate funnel tracking connected ad campaigns directly to lead outcomes, improving attribution clarity and decision-making.
Reduced Cost per Qualified Lead
Higher on-site conversion efficiency lowered acquisition costs while maintaining consistent traffic levels.
Scalable Lead Generation Infrastructure Established
The rebuilt funnel created a stable foundation for future paid media expansion without sacrificing performance efficiency.
