01 - The Client
This group started off as a local shop that was importing Japanese auto parts and selling them on the secondary market.
They originally had a lot of success in Canada, before branching into the United States and buying several more shops.
This was all done with a minimal online presence and no advertisement through the big social platforms.
02 - The Challenge
The LA JDM team was very good at installation, service, and customer support but was having trouble expanding their online presence and capitalizing on their website sales.
The result was an outdated website and ads but great customer service
03 - The Solution
The solution was to create an inventory management solution called Codename: Nagano that got this client off an older and antiquated system. This increased online conversions, decreased their labor costs, and ensured proper cross-funnel tracking.
With a custom online ordering experience in place, we then optimized tracking and connected their product feed through Google Merchant Center for stronger optimization and better shopping ad performance.
04 - The Results
11.87x Return on Investment (ROI)
We increased and stabilized revenue year-round, which led to the acquisition of new clients and additional mandates.
734% Increase in clicks
70% Decrease in Cost per Conversion (QoQ)
More accurate tracking and optimization significantly reduced acquisition costs.
+53.16% Increase in Engagement Rate (Q1–Q3 2024)
Audience and creative refinements strengthened platform signals and user interaction.
Real-Time Performance Dashboard Implemented
Provided ongoing performance visibility and supported faster, data-driven decisions.